ICE Staff

You can reach all ICE staff at or by calling 608/262-3033 or toll free 1-888-220-9822.

John W. Moore
Andrew Greenberg
Education and Outreach
Elizabeth Moore
Editorial Advisor
Linda Fanis Craft
Sales and Marketing Manager
Luke Moyer
Customer Support and Fullfillment



John Moore has served as the director of ICE since 1989, when he moved to the University of Wisconsin–Madison as professor of chemistry. His research, development, and dissemination efforts starting with Project SERAPHIM served as a prelude to ICE, the Chemical Education Digital Library (ChemEd DL), and the education and outreach efforts of the Nanoscale Science and Engineering Center (NSEC). He has led ICE in a wide range of endeavors that have evolved with changes in science, teacher interest, and support. These include summer workshops for teachers, summer chemistry camps for middle school students, the publication and dissemination of materials for teachers, development of demonstrations and hands-on activities, adapting advances in materials science and nanoscale science into materials that teachers can use. He and Andrew Greenberg headed the education/outreach efforts of NSEC, a multi-million multidisciplinary Nanoscale Science and Engineering Center, NSEC, at UW–Madison. He was also the PI of the ChemEd DL project, a part of NSF’s National Science Digital Library. He is author of many textbooks, including a major general chemistry text.

For more information about John Moore’s professional activities, visit his UW Research Group page.



Coordinator of Education and Outreach

Andrew Greenberg coordinates ICE’s education and outreach efforts. These range widely, including REU summer programs, Nanoscience Webquests, online nanoscience courses for teachers, an outreach program of hands-on science and engineering activities to Boys and Girls Clubs, and nanoscale museum exhibits.

As an Associate Faculty Associate in the Department of Chemical and Biological Engineering, Andrew served as the Co-Leader of the Education and Outreach Group for UW-Madison’s NSEC project (Nanoscale Science and Engineering Center). He is also the Director of the REU (Research Experience for Undergraduates) in Nanotechnology and the REU in Chemistry and Chemical and Biological Engineering programs.



Editorial Advisor

Betty Moore uses her experienced editor’s pen to enhance, enlarge, clarify, and improve ICE materials: print and online, booklets and forms, elementary and advanced.



Sales and Marketing Manager

Linda manages the sales and marketing for ICE.